works in the NeuroLab as a project coordinator in the Tekes-funded NeuroService-project. She graduated in 2012 with honours from Laurea University of Applied Sciences and wrote her thesis about the possibilities of Neuromarketing in Finland. She got interested in neuromarketing, because she took the matriculation examination both in psychology and in health science, and neuromarketing was a good combination of these subjects and her business studies. During her studies, she worked as an intern in NeuroLab at Laurea. Her other work experience includes assisting duties of marketing and working as a sales coordinator. Due her interest in literature, she spends her pastime writing novels and short stories.