Helen Hofmann

Title: 
Research Student, M.A. (Int. Marketing Management)
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works as a research student in the TEKES-funded project NeuroService. She became interested in the field of Neuromarketing during her undergraduate studies at Laurea University of Applied Sciences in 2012 when she participated in the class of Jarmo Heinonen and Jyrki Suomala about Neuromarketing. Helen Hofmann decided to write her dissertation in International Marketing Management at Berlin School of Economics in the field of strategic marketing, which is based on Neuromarketing. She has been working in international marketing and communications for about four years supporting companies such as Procter & Gamble, The German-Finnish Chamber of Commerce in Helsinki and E.ON in Berlin.

Type: 
Current Staff